Mystery Shopping in shopping centres
Customized products for malls, shopping centers and high streets
Market-Scout has been testing service quality and customer satisfaction for service companies in various industries for over ten years. Since 2019, we also offer special products for the operators of shopping malls, shopping centers, and shops on the high street.
Our products
Comparative Store Checks
The standard product for shopping malls or centres
Comparative store check of all stores (or a selection) with the following key data:
- Appearance of the store from the inside and outside
- Sufficient and good stocking of merchandise
- Appearance of the employees
- Execution of the consultation or sales talk (additional sales, active sales promotion, quality of consultation)
- Coping with varying workloads and at different times of day
- Promoting current special offers
- Handling objections and complaints
- Compliance with centre or mall rules
- Personal reception of the shopper
The evaluations are prepared comparing the different stores. The overall results of the individual stores are included in a ranking, which can be clustered by sector.
Customer counts
Visitor counts at centre or mall entrances or number plate counting:
- Ascertaining customer frequency on a count basis
- Identification of catchment area on the basis of number plate counting and evaluation
Visitor survey
Visitor surveys, the standard product for shopping malls and centres
We ask the centre visitors about their usage behavior.
Survey content:
- General usage behavior (frequency, shopping budget)
- Basic demographic data
- Arrival and parking
- Usage frequency of the different shops, sectors and catering offers
- User expectations
How we work
Protected data
Market-Scout retains personal customer data for a period of six months before it is pseudonymized. A longer storage period can be arranged upon request.
Documentation of deficiencies
If legally possible, any identified defects or soiling are photographed as well as documented in writing.
Pricing example
Regardless of whether you’re planning changes to the center or you simply want to get to know your visitors better, the visitor survey is a good start. It can also be easily extended with individual questions or blocks.
In our pricing example, we surveyed 250 visitors to an outlet center with an additional focus on possible changes to the parking services and around a planned expansion of the attached food and beverage outlets.
Service | Quantity | Price/piece | Total |
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Interviews250 surveys conducted by a survey team of 2 |
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Setup and reporting – special conditions
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€350 €250 €150 |
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Total |
€2,750 |
All prices excl. VAT (value added tax).