We have already talked about the theories behind Mystery Shopping and thought about how Mystery Shopping can be put into in practice. Now we take a closer look at the people who actually implement the tasks on site. We will find out what it takes to master the job in a professional manner and in the interest of the client.

More complex than it looks

Many people are attracted by the idea of Mystery Shopping as a job. But as is so often the case, the devil is literally in the details when it comes to being a Mystery Shopper. At first glance being a Mystery Shopper sounds simple enough: go shopping and then tell us how the shopping experience went. If you take a closer look, there are a few things to consider in order to make a quality test purchase. Firstly, the Mystery Shopper has to adhere to an exact test scenario with a relatively tight script. Next, the job holder needs several personal qualities, such as keen powers of observation, the ability to reflect on the situation they have gone through and to reproduce it in writing.A Mystery Shopper in a trench coat with sunglasses, a checklist in her hand.

Training and preparation are everything

In our experience, neither people who are always easy to please nor those who criticize everything on principle are suitable for working as Mystery Shoppers. The best results are usually achieved when the Mystery Shopper can get involved in the situation and the role play in a natural way. The Mystery Shopper(s) will, of course, receive the exact scenario and the survey form to be filled out after the shopping tour in advance. This information helps them to prepare for the shopping trip in the best possible way. It outlines the aspects that they should pay particular attention to during the test purchase. Training by the Mystery Shopping agency also provides important information, especially for new Mystery Shoppers. We start with little things like „don’t greet first, but wait and see how the employee reacts to your presence“ and work our way up to detailed specifications, such as which information should be recorded and in what manner.

The work of the Mystery Shoppers represents an important contribution to the success of the overall project. They do the field work from which important insights and measures can then be drawn for the individual clients. Without the work of Mystery Shoppers it would be impossible to verify the service quality in the real purchase situation.

Are you interested in working as a Mystery Shopper?

Do you think you have what it takes? Would you like to join our team?

This way, please.

Could mystery shopping be an option for you, too?

Let’s talk about what you and your company need.

Contact Us!