Mystery shopping in consumer markets

Customized products for consumer markets

MarketScout has been testing service quality and customer satisfaction for service companies in various industries for over ten years. Since 2019, we also offer special products for shopping mall and center operators.

Our products

Icon of a checklist

Departmental checks

The standard product for hypermarkets
Departmental checks with the following key data:

  • Appearance of the department from the inside and outside
  • Sufficient and well-organised stocking of goods
  • Compliance with arbitration plans
  • Appearance of the employees
  • Execution of the consultation or sales talk (additional sales, active sales promotion, quality of consultation)
  • Coping with varying workloads and at different times of day
  • Promoting current special offers
  • Handling objections and complaints
  • Compliance with centre or mall rules
  • Personal reception of the shopper

The evaluations are prepared comparing the different stores. The overall results of the individual stores are included in a ranking, which can be clustered by sector.

Consumer Tracking and Counting

Visitor counts at entrances or exits:

  • Ascertaining customer frequency on a count basis
  • Identification of dropouts (visitors without purchase)
  • Identification of catchment area on the basis of license plate counting and evaluation

Consumer Tracking (In-Store Tracking):

  • Identification of catchment area on the basis of license plate counting and evaluation
  • Recording of different dwell times (shopping area, consulting, cashier, other)
  • Identification of typical movement and behavior patterns

Market-Scout offers these services by way of manual investigation methods as well as based on anonymized smartphone tracking and automatic image recognition (recording and filtering of customer movements).

Fahrgastbefragung: Ein zufriedener und ein unzufriedener Smiley, daneben Checkboxen. Der zufriedene Smiley ist ausgewählt.

Visitor survey

Visitor surveys, the standard product for supermarkets

We survey market visitors regarding their usage behaviour.

Survey content:

  • General usage behaviour (frequency, shopping budget)
  • Basic demographic data
  • Arrival and parking
  • Usage frequency of different departments
  • User expectations
  • Dropout behaviour (visitors without purchase are surveyed)

How we work

Protected data

Market-Scout retains personal customer data for a period of six months before it is pseudonymized. A longer storage period can be arranged upon request.

Documentation of deficiencies

If legally possible, any defects or soiling are photographed as well as documented in writing.

Pricing example

Regardless of whether you’re planning changes to the market or you simply want to get to know your visitors better, the visitor survey is a good start. It can also be easily extended with individual questions or blocks.

Service Quantity Price/piece Total

Interviews

250 surveys conducted by a survey team of 2



€ 1500,-

Setup and reporting – special conditions

  • Setup
  • Data Analysis
  • Generating report and visualization

€ 350,-
€ 250,-
€ 150,-

Total

 € 2.250,-

All prices excl. VAT (value added tax).

Get your quote now.

Let’s talk about what you and your company need. No obligations.

Contact Us!