Mystery Shopping in the real estate sector
Customized products for real estate agents
Market-Scout has been testing service quality and customer satisfaction for service companies in various industries for over ten years. We now offer our own mystery test, which we have developed especially for the requirements of the real estate business.
Our products
Appointment Check
The standard product for the real estate agent
Company- and employee-based check with the following key data:
- Presentation of the object (website/newspaper)
- Object inquiry and making an appointment
- Adherence to appointment
- Behavior in the event of changes to the appointment
- Appearance of the employee
- On site greeting
- Conversation management and explanations
- Behavior during the conversation
- Emotional aspects (appreciation, building trust, eye level conversation, commitment)
- Offer submission (by e-mail)
For special “deep” tests, testers receive an individual “customer story” aligned to your desired parameters. This “story” defines the concerns or behaviors the tester should appear with. It also sets out the correct and incorrect behaviors which the tester can trigger in the tested person or process and subsequently evaluate. These can be simple stories, such as questions about financing and trusteeships, or more complex questions about special property expansion and conversion options, statistics or neighborhood information (all of which may need to be researched first). Additionally, we create individual stories specifically for your company, products and services.
We are also happy to test the processes of your competitors and create comparative evaluations of your company.
Post-Appointment Survey
The survey product for the assessment of a property viewing
After the appointment the following data is collected by phone or online:
- Basic demographic data
- General data about the use of real estate agents
- Compliance with the requirements
- General perception of the conversation
- Assessment of the agent/employee
How we work
Protected data
Market-Scout retains personal customer data for a period of six months before it is pseudonymized. A longer storage period can be arranged upon request.
Pricing example
Learn through our testers how your employees engage with your clients. Through them, you slip into the role of the client. See for yourself how the important aspects of communication and consultation are handled.
In our pricing example five of our testers were deployed twice each at different properties on offer.
Service | Quantity | Price/piece | Total |
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Mystery Visit
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Setup and reporting – special conditions
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Total |
€1,450 |
All prices excl. VAT (value added tax).
Get your quote now.
Let’s talk about what you and your company need. No obligations.