Mystery shopping in consumer markets
Customized products for consumer markets.
MarketScout has been testing service quality and customer satisfaction for service companies in various industries for over ten years. Since 2019, we also offer special products for shopping mall and center operators.
The standard product for hypermarkets
Departmental checks with the following key data:
- Appearance of the department from the inside and outside
- Sufficient and good stocking of goods
- Compliance with arbitration plans
- Appearance of the employees
- Sequence of the consultation or sales talk (additional sales, active sales promotion, quality of consultation)
- Coping with varying workloads and times of day
- Reference to ongoing actions
- Objection handling and complaint
- Compliance with center or mall rules
- Personal reception of the shopper
The evaluations are compiled on a comparative basis, and the overall results of the individual stores are incorporated into a ranking that can be clustered by industry.
Consumer tracking and counting
Visitor counts at entrances or exits:
- Determination of customer frequency on a count basis
- Determination of dropouts (visitors without purchase)
- Determination of a catchment area on the basis of license plate counting and evaluation
Consumer Tracking (InStore Tracking)
- Record the movement patterns of visitors in the store
- Recording of the different dwell times (sales room, consulting, cash desk, other)
- Creation of typical movement and behavior patterns
MarketScout offers these services of manual investigation methods as well as based on anonymized smartphone tracking and automatic image recognition (recording and filtering of customer movements).
Visitor surveys, the standard product for consumer markets
We survey the visitors of the market about their usage behavior
- General usage behavior (frequency, purchasing budget)
- Basic demographic data
- Directions and parking
- Usage frequencies of the different departments
- User expectations
- Dropout behavior (visitors without purchase are surveyed)
How we work
Personal customer data is stored by Market-Scout for a period of six months and then pseudonymized. Personal customer data is stored by Market-Scout for a period of six months and then pseudonymized.
Documentation of the defects
If legally possible, detected defects or soiling are also documented photographically.
Regardless of whether changes are imminent in the market or you want to get to know your visitors better, the visitor survey is a good basis for this. It can also be easily extended with individual additional questions or blocks.
250 surveys with 2-man survey team
Setup and reporting – special conditions
All prices excl. Value added tax.
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Sprechen wir gemeinsam und unverbindlich darüber, was Sie und Ihr Unternehmen benötigen.