Mystery shopping in consumer markets

Customized products for consumer markets.

MarketScout has been testing service quality and customer satisfaction for service companies in various industries for over ten years. Since 2019, we also offer special products for shopping mall and center operators.

Our products

Icon of a checklist

Departmental checks

The standard product for hypermarkets
Departmental checks with the following key data:

  • Appearance of the department from the inside and outside
  • Sufficient and good stocking of goods
  • Compliance with arbitration plans
  • Appearance of the employees
  • Sequence of the consultation or sales talk (additional sales, active sales promotion, quality of consultation)
  • Coping with varying workloads and times of day
  • Reference to ongoing actions
  • Objection handling and complaint
  • Compliance with center or mall rules
  • Personal reception of the shopper

The evaluations are compiled on a comparative basis, and the overall results of the individual stores are incorporated into a ranking that can be clustered by industry.

Consumer tracking and counting

Visitor counts at entrances or exits:

  • Determination of customer frequency on a count basis
  • Determination of dropouts (visitors without purchase)
  • Determination of a catchment area on the basis of license plate counting and evaluation

Consumer Tracking (InStore Tracking)

  • Record the movement patterns of visitors in the store
  • Recording of the different dwell times (sales room, consulting, cash desk, other)
  • Creation of typical movement and behavior patterns

MarketScout offers these services of manual investigation methods as well as based on anonymized smartphone tracking and automatic image recognition (recording and filtering of customer movements).

Fahrgastbefragung: Ein zufriedener und ein unzufriedener Smiley, daneben Checkboxen. Der zufriedene Smiley ist ausgewählt.

Visitor survey

Visitor surveys, the standard product for consumer markets

We survey the visitors of the market about their usage behavior

Surveyed:

  • General usage behavior (frequency, purchasing budget)
  • Basic demographic data
  • Directions and parking
  • Usage frequencies of the different departments
  • User expectations
  • Dropout behavior (visitors without purchase are surveyed)

How we work

Data: protected

Personal customer data is stored by Market-Scout for a period of six months and then pseudonymized. Personal customer data is stored by Market-Scout for a period of six months and then pseudonymized.

Documentation of the defects

If legally possible, detected defects or soiling are also documented photographically.

Price example

Regardless of whether changes are imminent in the market or you want to get to know your visitors better, the visitor survey is a good basis for this. It can also be easily extended with individual additional questions or blocks.

Power Quantity Price/piece Total

Interviews

250 surveys with 2-man survey team



€ 1500,-

Setup and reporting – special conditions

  • Setup
  • Data Analysis
  • Create reporting and visualization

€ 350,-
€ 250,-
€ 150,-

Total

 € 2.250,-

All prices excl. Value added tax.

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Sprechen wir gemeinsam und unverbindlich darüber, was Sie und Ihr Unternehmen benötigen.

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